The Oakland Athletics
Sendomatic Services Used:
Custom Sendomatic
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The Oakland Athletics organization integrated Sendomatic into its marketing campaign as a unique, cost-effective way to extend its brand, drive ticket and merchandise sales, and strengthen its online fan community.
The A’s were voted as Major League Baseball’s Organization of the Year two years in a row, primarily due to the A’s groundbreaking marketing approach to expanding their fan base. The A’s unveiled a top-of-the-line web site that, in just three months, generated more than $1 million in revenue from tickets, licensing and merchandise.
Because Sendomatic is web-based and easy to use, the A’s were able to enact their eMarketing strategy immediately, with no hassle. In addition to building the messaging application and its designs, Sendomatic representatives worked directly with the A’s organization to develop new marketing strategies to add prospects to their e-mail database. The A’s were able to see instant results with little cost and time spent, translating to a significant return on investment (ROI).
The A’s have augmented their viral marketing strategy by incorporating Sendomatic into their site. Fans are able to create their own invitations and announcements with the A’s designs and send them to their friends, further extending the A’s brand and driving even more traffic back to their site.
“Our fans love the Sendomatic designs. They keep passing them on. We send an announcement out to fifty people. All of a sudden, we’re getting a few hundred responses.”
“Sendomatic has been perfect for last minute ticket and merchandise sales. It’s so easy to use, we can send out announcements in no time at all.”
“Sendomatic has been a great way to expand our audience, extend our brand, and fill our seats.”
“As opposed to traditional web correspondence, Sendomatic heightens the experiences of its recipients, resulting in higher response and ‘pass along’ rates.”
2Modern.com
Services Used:
Custom Sendomatic
Power User
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2Modern.com is a leading online retailer of modern furniture and accessories. They provide a wide assortment of high-quality design furniture at reasonable cost.
Their objective was to promote their brand and keep in touch with their customers. 2Modern integrated several Sendomatic designs into their site. Their site visitors are able to send unique, modern invitations and announcements to friends, which advertises the 2Modern brand, creating viral-based traffic. As one person sends the event to several people, and they may use it to send to their friends, and so on.
Sendomatic hosts the service for 2Modern and provides all of the user support, allowing 2Modern to tend to their business and let the power of Sendomatic.com work for them.
Compared to other online advertising efforts, 2Modern realized substantially higher targeted traffic (click-throughs), conversions and repeat customers using Sendomatic.com business Solutions.
“Sendomatic provides such a unique form of advertising for our business. It is really our customers advertising our brand for us to their friends and colleagues with no additional work or spending on our part. Sendomatic makes sense for anyone that is trying to promote a brand online.”
“I trust Sendomatic, they have been refining their application since 1999 and provide great customer service for us and our customers.”
Kraft Foods
Services Used:
Custom Sendomatic
Power User
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Kraft Foods is one of the most recognized global consumer foods manufacturers in the world with powerful brand names like Maxwell House, Kraft, Post, Philadelphia, Nabisco and Oscar Mayer.
Kraft wanted to gather consumer data and promote Kraft brands. Sendomatic created a fully-branded, hosted and managed site where consumers could send out Super Bowl party invitations and potentially win a sweepstakes.
The system allowed consumers to choose Kraft-branded Super Bowl invitations, enter their information and guests, choose various Kraft foods to bring to the party, send the event and track RSVP’s.
The Sweepstakes further encouraged users to send out their own invitations, accelerating the power of the viral nature of the Sendomatic.com system. This led to an enormous response rate and direct brand marketing.
“This strategy was a tremendous success. The success rate was far beyond our expectations.”
A wonderful event planning software.
